SVS Prime Center Speaker, central sound column (Various colors)

Well-equipped to play the most important role in a surround sound home theater, every aspect of the Prime Center speaker was designed for sonic excellence. From the premium grade drivers and sophisticated SoundMatch three-way crossover to the extra-thick baffle, internal bracing, and FEA optimized tweeter diffuser, the Prime Center channel speaker's design and engineering features drive its performance into uncharted territory for a center channel speaker at its price.

Prime Driver & Tweeter Design

Since center channel speakers handle a large percentage of the audio content, including dialogue and vocals, and much of that sound falls within the mid-range, SVS engineered an incredibly light and rigid polypropylene cone for the Prime Center speaker's mid-range driver to provide a flat frequency response and to generate the SPL necessary for stunning in-room dynamics and an expansive front soundstage. The mid-range driver is also housed in its own sub-enclosure within the cabinet to ensure there's no modulation from the robust woofers.

The 1-inch aluminum dome tweeter is light, efficient, and rigid, playing crystal clear at high volumes for a sense of utter transparency, while offering an 'airy' presentation and incredibly unveiled highs so female vocals and dialogue always sound crisp, smooth and clear. The powerful 5.25-inch woofers are built on an all-new cast ABS-fiberglass composite basket for precise component alignment and an inert frame without resonances or added harmonics. The light and rigid cone material renders a flat frequency response and delivers deep and authoritative low frequency playback. For optimized bass extension the cabinet is rear ported and optimally tuned for dual woofers.

Innovative SoundMatch Crossover Design

SVS Ultra Tower Crossover

Providing the perfectly balanced voicing for the Prime Center speaker is a proprietary SVS SoundMatch crossover that sports premium-grade capacitors, air-core inductors, and heavy-trace printed circuit boards. This combination of high-quality components yields lower distortion, tighter tolerances and all around better sound for the critical, dialogue and action-focused front soundstage. The 3-way crossover is uniquely tuned so each driver blends perfectly with each other while offering excellent on and off-axis response and pinpoint spatial imaging for the most convincing audio experience possible.

Performance Driven Cabinet Design and Geometry

Tapered edges on the Prime Center speaker's front baffle, known as chamfers, minimize edge diffraction for clear and precise sound staging. The cabinet's presence is substantial but it does not take over a room visually and offers a modern industrial feel with acoustic enhancements like shorting rings and a tweeter diffuser. All of these advancements are packed into an attractively styled cabinet available in stunning piano gloss black or premium black ash finish.